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 We went from 14 to 30 days about a year ago. Case sales only. Special orders or altered not returnable

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 I am now allowing cash back within 14 days. — Elva Valentine; Valentine’s, Dallas, PA

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 We just implemented a no-refund policy. We spend so much time with the customers and then they decide they do not want the merchandise. — Raju Khiatani; Barclay’s Jewelers, Miami, FL

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 Customer-friendly? Policy? Policies are generally not designed to benefit customers, but administrators. We do what’s right for customers. If we get a return, it most often results in a sale larger than the original. No policy can accomplish that. — Zdena Jiroutova; Z Folio Gallery, Solvang, CA

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 We have increased the return policy from 30 days to 60 days. We are also considering implementing a free returns label with every order. — Au-Co Mai; Emitations.com, San Diego, CA

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 I have put it in writing and it has made a big difference in the confidence customers have in me. — Richie Kluesener; Gold In Art Jewelers, Mount DOra, FL

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 Our return policy is simple. Our clients must absolutely be in love with the product they buy and receive from our store. Otherwise they can bring it back for something that suits them. Returns are very, very infrequent. — Mark Kasuba; M. Edward Jewelers, Pittfield, MA

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 We offer seven-day refund, 15-day exchange, final sale on custom and consignment. It is mentioned during the sale. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

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 We refund more easily than we used to. — Brenda Hefner; OZS Jewelers, Hickory, NC

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 We have an exchange within 10-day policy. We’re not in the jewelry rental business. — Connie Stagner; Wedgewood Village Jewelers, Friendswood, TX

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 No refunds; exchanges and in-store credits for 30 days. Let people know they can return something, and they will. — Jon Bumann; Chalmers Jewelers, Middleton, WI

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 We have kept better records so a receipt is not needed, and we have extended the time they have to return unworn items. — Willa Dickens; Herteen & Stocker, Iowa City, IA

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 We had to make it harder by limiting returns to 30 days. — David Hayman; David Hayman Jewelers, Yorba Linda, CA

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 We have a 90-day, no hassles return policy. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

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 My return policy was changed many years ago to a money-back guarantee. Merchandise credit just won’t cut it in our industry anymore. — Mark Snyder; Snyder Jewelers, Weymouth, MA

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 If you are not completely satisfied, bring it back to us. Depending on the length of time, a full refund or store credit will be issued. Also the condition of the item comes into play. But we want our customers to be happy and not worry about trivial things. — Rich Bennett; P.K. Bennett Jewelers, Mundelein, IL

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 We went to a 30-day money-back guarantee. I think that’s crazy, but we need to compete. — Andy Koehn; Koehn & Koehn Jewelers, West Bend, WI

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 I personally think that it really shouldn’t matter what your policy is if you have satisfied the wants and needs of your customer in the first place. — Dan Greiner; Blue River Jewelry, Seward, NE

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 What? Are you going to tell the customer: “No, I am not taking it back”? Whatever the policy is, the main point is to find a solution with the customer. Create a win-win. Unhappy customers are just so darn destructive; with a little smarts one can turn a return into a positive word-of-mouth thing worth more then the return itself. — Klaus Kutter; A Jour Inc., Bristol, RI

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 We have an in-store and on-website exchange policy. I don’t believe in encouraging or enabling irresponsible spending behavior. If they like something and decide to buy it, then consumers need to buck up and take responsibility for their actions. — Jacquelyn Fleming; Jewelry By Morgan, Kansas City, MO

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