Inbox NEW YEAR’S RESOLUTION  This last Christmas season has undoubtedly been the most difficult I have faced in my 35 years in the jewelry business. I am very hopeful that 2009 will bring about positive change for our industry. My New Year’s resolution is to read Instore from cover to cover every single month. I know I can count on you to give us great ideas to improve our store.  BOB SIROIS  CLASSIQUE JEWELERS, FRISCO, TX       SURVIVORS  Many reps are looking forward to a strong start to 2009. Retailers’ inventory will be low, they will have cash in hand — because they haven’t purchased a whole lot product this holiday season — and no payables. What a great combination for success! So smile with the start of 2009. We have survived the storm.  JEFF UNGER  B&N JEWELRY, MARIETTA, GA      MEDIA GRINCH  The media killed Christmas. It’s why I really hate them! My clients were afraid to spend money because of the 24/7 bad news media blitz. I even had clients apologizing for not spending more money.  ERIC LOCH  ERIC J. LOCH DIAMOND & FINE JEWELRY, ALLENTOWN, PA      CHANGE A FOOT  Luxury retailing has changed forever, much like Viagra has changed love-making forever.  EILEEN EICHHORN  EICHHORN JEWELRY, DECATUR, IN      MORE CAUTIOUS  We were ecstatic with our sales this season. Shoppers came in through November and left empty-handed ... only to come back and buy in December. The best part? No returns in January. I think that Americans are simply shopping more cautiously and I just can’t see that as a bad thing.  ROSE WELCH  GRAHAM JEWELRY, LAWTON, OK      YIN AND YANG  It’s been our experience that if Christmas is not big then Valentine’s Day is. They sort of balance each other.   WARREN LAKEIN  LAKEINS JEWELERS OF HAMILTON, BALTIMORE, MD      ERRATUM  A photo that ran on page 73 of the December issue omitted the proper credit. The CAD fade render of a ring design was made by Klaus Kutter of A Jour Jewelry in Bristol, RI. Back

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