Jewelry in The Consumer Press “Dive into a fantasy world of seashell cocktail rings and starfish necklaces.”— ELLE, DECEMBER 2008    “These days, brooches are big — literally. Magnificent pins, crafted in a variety of shapes and jewels are sure to steal the show from lesser baubles.”— W MAGAZINE, NOVEMBER 2008     “It’s all about shimmer: bold gold, silver bits and embellishment.”— HARPER'S BAZAAR, DECEMBER 2008     “Relish raw earthy stones in sophisticated settings.”— HARPER'S BAZAAR, DECEMBER 2008         STYLE COUNSEL  FRONT-LINE TREND FORECAST    SCOTT RUDD  SCHEHERAZADE JEWELERS, EDINA, MN     Sterling Moments  We’ve consistently done a great business with designers such as LAGOS , JOHN ATENCIO and ED LEVIN, who work in sterling silver because of the distinctive appeal it adds to a woman’s jewelry wardrobe. This past year, other established luxury designers have branched out into sterling. STEPHEN WEBSTER and LESLIE GREENE are creating beautiful collections that display their signature style but are still a departure from their gold collections. This is creating awareness among a whole new generation of customers.     Trend-wise, bigger is definitely better, and it’s the perfect metal for the bolder statement pieces because they can be more substantial without the hefty price tags of larger gold pieces.     In this economic climate, it’s wonderful to have many options to offer our customers. But sterling silver is by no means just a lower-priced alternative to gold. It stands on its own when there is quality and originality in the design. And it appeals to both the woman who wants a varied jewelry wardrobe and the customer who prefers the sensual feel and styling that sterling silver designers have made available.        MICHAEL O’CONNOR  JEWELRY AND STYLE EXPERT AND TV COMMENTATOR    Color Forms   Fashion and economics fanned the flames of larger colored stones. Color in gemstones became a key direction as high-end jewelry designers started seeing new hues in luxury brand ready-to-wear and began courting style-conscious customers. Concurrently, precious metals rose in price. These two influences created an opportunity for jewelers to use larger colored stones and get the fashionable look at accessible prices.     Gems that were not necessarily considered precious in the past became the basis for many designers’ creations. The quartz family with its kaleidoscope of colors, became staples as statement pieces took off and women began asking for stand-out pieces they could wear for both day and evening. As the trend continued, customers were open to more expensive yet timeless families of stones. Tourmalines, beryls and fancy-colored sapphires, all available in a variety of hues, became popular, as did Morganite, Tanzanite and Kunzite.     ERICA COURTNEY and NEIL LANE both use big sensual stones monochromatically with diamond accents as well as create pieces with one large stone and smaller pavé of accent shades. RICARDO BASTA and GUMUCHIAN have created refreshingly unexpected mixes in platinum, which really allow the color to pop.         MITZI ZIEVE  MITZI & ASSOCIATES, NEW YORK, NY    Pendant Nuptials  Designers believe in happily ever after as they create a new category of baubles that you can wear long after the wedding night. While there are fabulous long drop earrings and intricate wide cuff bracelets, for me, the trend is toward highly personalized pendants. The bolder statement pieces are wonderful to wear for special occasions but gemstone or diamond pendants are keepsakes the bride can always wear close to her heart. And she can wear them with almost everything in her wardrobe. Some are conversation pieces such as Leon Megé: The Art of Platinum’s two-sided lover’s charm with moonstone/rubies on one side and white and yellow diamonds and rubies on the opposite side. Elegant yet playful, it provides one look for the ceremony and another for the party. KWIAT'S 2 diamond petal necklace with center brown diamond creates an unusual but perfect union. The thicker chain and romantic motif seem to balance femininity with strength and confidence. This is such a versatile look that it can be worn with almost every neckline. I also love the new ROBERTO COIN necklace, with its scattered delicate white enamel flowers and tiny ladybug. The silhouette is sensual and works for either a timeless or fashion-conscious wedding dress. For a major look that can be worn separately after the big event, Aaron Basha’s one-of-a-kind vintage platinum and diamond chain and sapphire diamond star pendant will leave the guests breathless but allow the bride’s own beauty to shine through. The star can be put on a different chain for a simplified look and the diamond chain can be worn on a daily basis with a nonchalant attitude. Depending on whether your customer is more minimalist or gutsy, she will be able to form a lasting bond with one or more of these styles — and why shouldn’t she have a piece of her wedding with her every day? Back

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