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  Just the right words "OK, I know. Your 401(k) is now a 201(k)... But the flowers at the wedding are going to die in a few hours. Why skimp on the diamond, which you'll have forever?" - When applied well, humor builds rapport quickly while also allowing the jeweler to acknowledge anxieties or other sensitive issues. SOURCE: STEVEN SINGER, STEVEN SINGER JEWELERS, PHILADELPHIA, PA  Back
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